You will not find the branding anywhere else on the phone except this. The loudspeaker grill is at the bottom-left corner of the back panel, while the Gionee branding is at the bottom. The 5-megapixel AF camera with LED flash is located at the upper half of the back panel, near the centre. Since we only had the White variant with us, we are not sure about if the Black variant has the same glossy back panel, or a matte-finish one. The plastic back of the Pioneer P3 is glossy and is prone to fingerprints. The Gionee Pioneer P3's body is completely plastic with the matte-silver metal finish on the rounded edges. The combination of the white and silver is something we see in almost all other smartphones these days. The Pioneer P3 with its candy bar form factor with rounded corners looks very similar to most of the smartphones available at this price. The Gionee Pioneer P3 is available in Black and White colour variants, and we had a chance to review the White variant. Is the Gionee Pioneer P3 worth its asking price? We find out in our detailed review. The quad-core offering by Gionee is priced at Rs. Gionee Pioneer P3 is the company's latest smartphone in the less than Rs. Here in India, it is trying to make a mark with its offerings for different price segments, offering decent hardware specifications offering at an economy price. Gionee is a known brand when it concerns the Chinese smartphone market. This Chinese brand not only seems to be targeting brands like LG, Samsung, Sony, HTC with its premium offerings like Elife E7, Elife E6, but also it looks to be taking on Indian device makers like Micromax, Karbonn and Xolo with its budget smartphones. Chinese device maker Gionee has made a lot of buzz in the Indian smartphone market with its latest offerings in the premium as well as budget segment.